Fresh AI — Intelligent Item Recognition for Modern Retail

FreshAI for Retail

AI-Powered Product Recognition for Smarter Checkout.

Transform your checkout experience with intelligent AI-based product recognition designed specifically for modern retail environments. FreshAI automatically identifies fresh produce and unpackaged items at the POS — reducing manual input, accelerating transactions, and improving operational efficiency.

No more long queues, complicated PLU searches, or checkout delays. FreshAI helps retailers create a faster, smoother, and more intuitive customer experience while reducing staff workload and minimizing pricing errors.

Integrated directly into the POS ecosystem, FreshAI combines advanced computer vision, real-time recognition, and centralized management into one scalable retail solution.

FreshAI for Retail

AI-Powered Product Recognition for Smarter Checkout.

Transform your checkout experience with intelligent AI-based product recognition designed specifically for modern retail environments. FreshAI automatically identifies fresh produce and unpackaged items at the POS — reducing manual input, accelerating transactions, and improving operational efficiency.

No more long queues, complicated PLU searches, or checkout delays. FreshAI helps retailers create a faster, smoother, and more intuitive customer experience while reducing staff workload and minimizing pricing errors.

Integrated directly into the POS ecosystem, FreshAI combines advanced computer vision, real-time recognition, and centralized management into one scalable retail solution.

Performance You Can Measure

Performance You Can Measure

Speed and Accuracy at Every Transaction

FreshAI automatically identifies products at the point of sale in under half a second, with a recognition accuracy of +/- 99%. By eliminating manual PLU searches and reducing misidentified items, FreshAI accelerates the checkout process, relieves staff, and ensures a smoother experience for every customer — across all your locations.

Speed and Accuracy at Every Transaction

Built for Real Retail Environments

FreshAI is not a pilot project. The solution developed by TELENORMA is already running in active retail branches — fully integrated into existing POS infrastructure, centrally managed via MT Star, and scalable across any number of locations. Hardware-independent and built for real operational environments, FreshAI grows with your business without disrupting it.

Built for Real Retail Environments

Operational Intelligence Powered by FreshAI

FreshAI at Checkout
FreshAI integrates directly into your POS system, delivering real-time, API-based item recognition at the checkout. Fully compatible with HANDELSFAKTOR, it reduces booking errors, shortens transaction times, and accelerates onboarding for new staff — with central control and reporting via MT Star across all branches.
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FreshAI Self-Service & On-Scale
Designed for fresh food departments and counter weighing, FreshAI supports self-service applications with an interactive, user-friendly touchscreen interface. Customers and operators can identify products quickly and accurately, reducing search times and minimizing friction at the point of weighing.
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FreshAI Software Platform
The FreshAI software operates directly on-scale, requiring no continuous network connectivity to support uptime. Auto-learning capabilities allow the system to recognize new items through usage alone — no manual input needed. Inventory tracking further reduces shrink and supports more accurate stock management.
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Proven in Practice

Fresh AI in Action: MIX Markt

See how TELENORMA AG and Mettler Toledo implemented FreshAI@Checkout in live MIX Markt retail branches — fully integrated, centrally managed, and delivering measurable results from day one. Download the one-pager to explore the solution in detail.

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